Patronising advertising

I have just seen the most bizarre advert for cervical screening on the back of a bus. It has a picture of a man with the slogan “Be cervix savvy”. Being a midwife, I would say I’m quite cervix savvy but I wasn’t aware that men possessed them, so why the advert features a man is quite frankly beyond me. The website has also left me quite stunned. Its rather patronising implication seems to be that women need men to tell them to go for cervical screening which should be part of their “health and beauty regime.” Words fail me.